Situated on the bustling High Street of the intu shopping centre, the award-winning bar and restaurant brand will wow guests with a floral experience to charm the senses.

Set to be Watford’s most beautiful ‘Instagrammable’ backdrop, the venue will be visually stunning, with a photo opportunity around every turn. Guests are expected to fall in love with the breathtaking interiors, particularly the full-size trees in bloom and neon installations. Having collaborated with talented graffiti artist, Jody Thomas, the unique space is a celebration of creativity that’s harmonious with The Florist concept.

The Florist is a stay all day and hang out at night destination, with rotating menus, music and atmosphere to take the tempo from relaxed, lounge vibes to a sophisticated, party venue. Weekends will welcome DJs and saxophonists.

The industry-leading bar and restaurant menus are created from the core principles of floristry, taking inspiration from the three key styles of flower arranging: Ikebana, English Garden and Modern Contemporary.

Guests can enjoy an all-round modern dining experience with brunch, lunch and dinner every day of the week. The Florist’s versatile dinner menu reflects key floristry styles with contemporary Asian influence, offering a sharing selection of beautifully presented dishes, ideal for a social occasion. From Ikebana salmon sushi rolls to English Garden candy beetroot salads, the diverse range of culinary delights are sure to deliver.

Sundays are an event with the ‘Feast & Fizz’ menu; a bottomless Sunday roast to end the week in style. Each menu caters for dietary requirements, with non gluten, dairy free and vegan options.

Cocktails are vibrant, delicious and most of all floral, including the pastel-coloured favourite Rhubarb in Bloom.

Those wishing to enhance their sensory experience can partake in The Florist’s bespoke masterclasses. Guests can enjoy expertly-led experiences in the crafts of cocktails, floristry and gin tastings.

Chris Hill, CEO of The New World Trading Company, said “The Florist really does need to be seen to be believed! It looks incredible and our team are so excited to bring a new experience to Watford.”

Follow The Florist on Instagram @TheFloristUK and step into a sensory world of floral delights. To be one of the first to experience all The Florist has to offer and reserve your table, visit theflorist.uk.com/watford