Sheffield’s newest hot spot – New World announces the name of their 2nd Sheffield venue as The Furnace
April 30th, 2021
New World Trading Company, owners of The Botanist Sheffield, have announced the new name of their 2nd Sheffield site this week.
In 2019, the award-winning bar-restaurant operator announced it was to open a 2nd site in Sheffield as part of the much-anticipated Heart of the City scheme.
As revealed on newly installed hoardings, put up whilst the brand sparks to life inside, the newest venue will be called The Furnace. Whilst the name has taken inspiration from the city’s industrial spirit, there is an additional local influence behind the name.
According to The Furnace team, a digital survey of over 8,000 residents helped provide a name for the new concept. Those wanting to be first to know as more details are revealed – and perhaps even help inspire more decisions – are encouraged to follow The Furnace’s social channels @TheFurnaceSheffield.
Liam Wood, heading up recruitment for The Furnace, “Sheffield is famous for being an industrious city, so we’re excited to meet the hard-working local staff as we open up applications to join The Furnace family.”
Nalin Seneviratne, Director – City Centre Development, Sheffield City Council: “We are delighted to see The Furnace nearly completed and look forward to it opening soon. With its bespoke Sheffield brand and styling, the venue looks fantastic and I’m sure after several lockdowns over the past 12 months, the Sheffield public can’t wait to go and try it out.”
Andrew Davison, Project Director, Queensberry, said: “New World Trading Company is one of the most impressive bar operators in the UK and we are hugely excited to see them open as part of Heart of the City and help enhance the city centre’s food & drink scene. The original and Sheffield-influenced brand is a clear reflection of the confidence the operator has in Sheffield City Centre as a destination and the work that is currently taking place on the scheme.”