NWTC Takes Afternoon Tea To New Heights
August 15th, 2019
The very British tradition of afternoon tea was taken to dizzying new heights after the world’s highest high tea took place on the summit of Scafell Pike; England’s tallest mountain.
The hikers who made the 978-metre ascent, surpassed the previous record of holding the world’s highest afternoon tea, which is available on the 122nd floor of the Burj Khalifa, at 584.5m [top floor].
The new record for the world’s highest high tea was co-hosted by NOVELTEA and The Florist in a bid to challenge the norm with the way the time-worn tradition of British afternoon tea can be enjoyed.
After completing the climb, the hikers were treated to high tea inspired by Ikebana, the Japanese art of flower arranging while they sat and admired the spectacular mountain-top views in a once-in-a-lifetime experience.
Courtesy of The Florist, [operated by the New World Trading Company] they were served a selection of beautifully-presented dishes including bao buns, sushi and Nutella doughnuts, whilst sipping NOVELTEA alcoholic tea.
From one breath-taking view to another, the world’s highest high tea coincides with The Florist’s new High Tea offering across their venues, which fittingly launches during National Afternoon Tea Week. Guests can enjoy the same High Tea served on the climb, but in the comfort of the stunning surroundings of The Florist, complete with floral graffiti art and neon installations.
NOVELTEA Managing Director Vincent Efferoth Said: As the world’s first infused alcoholic tea, we’re delighted to have celebrated the timeless British concept of afternoon tea with a unique adventurous twist. Partnering with a brand who seek new experiences such as The Florist was an ideal opportunity.
Lauren Allen-Maher Group Brand Manager of The Florist Said: The Florist’s food and cocktail menus are inspired by three key styles of floristry; Ikebana, Modern Contemporary and English Garden, so we’re excited to offer our guests a contemporary, floral twist to the traditional occasion of High Tea.