The Retailers’ Retailer of the Year Awards, took place at London’s Guildhall last night to recognise and reward the leading lights of the UK’s eating and drinking out sector.

The New World Trading company were delighted to be crowned winner of the Best Use of Technology for its internal staff app, Tribes.

Simon Stenning, Executive Director at MCA, explains here why The New World Trading Co. were worth winners of this years award.

“This award identifies the operator that has best used technology to enhance its offer and engagement with consumers. We saw NWTC talk about and demonstrate their ‘Tribes’ digital engagement concept at the MCA Pub Conference, and it impressed everyone then, so winning the award for this development is not surprising. They’ve taken staff engagement through a digital platform to a whole new level.”

Tribes sees staff across the UK split into six ‘tribes’ competing against each other to earn points both in and outside of the workplaces, and allows staff based from around the company the opportunity to mingle at social and competitive events to win prizes ranging from additional days holiday to trips abroad.